Christmas spending habits 2017 – survey results

October 30, 2017

For the past three years we have been asking UK consumers about their Christmas spending plans for the year, who they are spending their money on, how much they are spending and whether they are planning to stick to a budget or not.

This year has been our biggest survey yet, with almost 3,000 people telling us about their Christmas spending plans.

See the full results of the 2017 survey below...

Key Findings

  • More than a third (38%) of UK shoppers plan to spend less than £300 on presents this Christmas
  • UK shoppers plan to keep control of their Christmas budget, with just one in five expecting to go over budget
  • The majority of Christmas shopping (64%) will be done online this year
  • 44% plan to spend the majority of their budget on children
  • On average UK shoppers will buy presents for between five and ten people

Christmas spending survey 2017

We asked a total of 2,891 of you the following questions about your spending plans for Christmas 2017...

When do you start your Christmas shopping?

Christmas spending - when start

Over half of respondents (53%) begin their Christmas shopping in October or November. One in ten like to get in early by starting before July, while almost a quarter (24%) like to leave it late and don't start Christmas shopping until December.


How many people are you buying Christmas presents for this year?

Christmas spending - people

The most common amount of people for UK shoppers to buy Christmas presents for is between five and ten. Only 7% of people have a Christmas present list that includes more than 20 people.


Where will most of your Christmas present budget be spent?

Christmas spending - budget spent

As you might have guessed, most people's Christmas present budget will be spent on children this year. 39% will spend the most on family members, 15% on their other half and just 2% will spend the most on their friends.


How much are you planning to spend on your partner/spouse this year?

Christmas spending - partner

When it comes to buying gifts for our significant other, we're most likely to spend no more than £150. 42% plan to spend less than £100, and 23% will spend between £100 - £150 on presents of their partner or spouse. Just 17% plan to spend more than £150 on their partner this year (9% to spend £150 - £200 and 8% to spend more than £200).


How much are you planning to spend per child on Christmas presents?

Christmas spending - per child

There is a real mixture of per child budgets for Christmas this year, with the most popular being to spend less than £50 per child.


How much are you planning to spend in total on Christmas presents?

Christmas spending - presents

UK shoppers are most likely to spend less than £300 in total on Christmas presents this year (38%), with almost one-in-three (30%) planning to spend between £300 and £500.


How much are you planning to spend on everything else (food, drink, decorations etc...)

Christmas spending - everything else

In terms of Christmas food, drink, decorations and everything else, we are planning to spend no more than £200. 39% of us will spend between £100 and £200, and 38% will spend less than £100.


Will you stick to your budget this year?

Christmas spending - budget

45% don't set a limit at all on their Christmas shopping, while 34% of those that do will plan to stick to their budget. 18% admit they will spend slightly more, while just 3% say they will probably spend a lot more.


Where are you doing most of your Christmas shopping this year?

Christmas spending - online

Online shopping has clearly become our favourite method of Chrismas shopping, with 64% planning to do most of their shopping online.


Help with Christmas spending...

We've put together the below guides to help you make the most of your Christmas spending by racking up rewards and cashback while you spend...

Rated: The best credit cards for Christmas 2017

What are the best cashback sites to use when shopping online?

How to manage your money and stay debt free this Christmas

Are Christmas presents covered by home insurance?

See the results of our previous Christmas spending surveys: 2015 | 2016 | 2018 | 2019