Gadgets Top List of Items UK Homeowners Would Save First in Emergency

If you could save one thing in the event of a house fire, apart from your family pet and that signed David Beckham football shirt and framed photo of Justin Bieber (or is that just us?), we’re pretty confident most people would risk their lives to grab sentimental photos of (much closer, and probably blood-tied) family members and precious heirlooms. But it looks like we’re wrong and have woefully underestimated the general public’s obsession with gadgets, as according to leading British home contents insurer,, we would run past our traditional family keepsakes (dog not included) and make a beeline for our i-thisthatandtheother devices and general tablet-y things. Yet this sign of the (materialistic) times insurance revelation isn’t necessarily as damning as it might at first sound.

Although figures released by Swinton Insurance hint that of those questioned, one third of would prioritise – and therein perpetuate – their all-consuming love affair with their portable tech, with smartphones, wearable tech and an array of tablets and other predominantly mobile devices topping their grab lists, we’re pleased to report that there’s method in their seeming madness. Today’s vast selection of gadgetry are more than utilitarian-looking slabs of cold, hard steel and faceless plastic derivatives, but instead a portal to the very modern preservation of our cherished memories, in a way which essentially usurps that traditional family photo frame; or acrylic photo box which was the height of interior fashion in the 1970s.

Advent of Modern Technology Allows Us to Store Our Precious Memories in More Contemporary Surroundings

Take our mobile phones for example, and consider just how many photos you can take and more importantly, store on this relatively discreet hand-held device. The same rule of logic applies to many of the next generation of tablets we all transport here and there. In tandem with hard drives and memory sticks – themselves masking a cornucopia of prized snapshots and vital documentation – the contemporary smartphone is the accepted tech means to a memory-serving end these days, and it’s therefore natural that it would figure highly in any list of self-preservation artefacts from 2015. Returning to the findings of the Swinton Insurance survey and only a fifth of those surveyed concurred that they would rescue typically sentimentally-valued items such as conventional photograph albums and childhood toys, while only one in ten would single out such essentials as cash, handbags and passports.

Speaking with, Swinton’s Head of Products, Mark Hallam, had this to say on the research stats; “While it’s not a decision any of us want to be faced with, deciding what you’d save in the event of house fire can be very revealing. It’s often a conflict between valuable, practical and sentimental belongings, as shown by our research”. Of course, by ensuring that as homeowners we all endeavour to have far-reaching buildings and contents insurance policies arranged with a reputable provider, means that in the unfortunate event of a fire putting pay to our property at least our personal belonging of all descriptions and purpose can replaced after a successful claim. Having said that it’s imperative that tech-savvy policyholders list all their latest devices and state-of-the-art gadgets in any inventories submitted at the outset of completed a home contents insurance policy application.


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