With Valentine’s Day 2018 fast approaching (Wednesday 14th February if you need reminding!), we wanted to get an idea about how much people in the UK spend on their loved ones.
We recently ran a survey of almost 3,000 people in the UK to reveal their Valentine’s Day spending habits, and you can see the full breakdown below.
- How much do you plan to spend on Valentine’s Day this year?
- How spending differs between age groups
- Valentine’s spending by region
- What are the most common Valentine’s Day gifts?
How much do you plan to spend on Valentine’s Day this year?
Nearly half of all respondents are planning to spend less than £10 on their other half this year (47.9%).
Interestingly, the results show that people in the UK are very much in two camps – either spending a little or spending a lot on Valentine’s Day. More people plan to spend more than £50 (9.8%) than those who plan to spend £30 – £40 (5.9%) or £40 – £50 (5%).
How much do men and women plan to spend?
|Less than £10||33.1%||51.9%|
|£10 – £20||24.7%||18.2%|
|£20 – £30||16.3%||10.2%|
|£30 – £40||6.3%||5.8%|
|£40 – £50||6.3%||4.6%|
|More than £50||13.4%||8.7%|
Women are planning to spend less than men on Valentine’s Day this year, with other half of women respondents expecting to spend less than £10 compared with just a third of men.
How Valentine’s Day spending differs between age groups
The younger you are, the more you spend on Valentine’s Day.
Around a quarter (24.7%) of those aged 16-24 are planning to spend less than £10 on Valentine’s Day, compared with 63.6% of those aged over 50.
In fact, a quarter of all those aged under 30 are planning to spend more than £30 on Valentine’s Day this year – compared to just 16% of people aged over 30.
Young people are also more likely to be big Valentine’s spenders, with 12% of under 30’s planning to spend more than £50 on their loved ones this year.
Valentine’s spending by region
People in the East Midlands spend the least on Valentine’s Day, with a massive 58% spending less than £10 on their other halves. People in Yorkshire, the North West and South West all join the East Midlands with more than 50% planning to spend less that £10.
% spending less than £10
|Yorkshire and the Humber||55.6%|
|East of England||49.2%|
In terms of who spends the most, Northern Ireland wins that one by a huge margin with 24% spending more than £50.
There’s not much to choose between the other regions below Northern Ireland, although the East Midlands is by far the least likely to spend a lot on their loved ones with just 4.3% spending more than £50.
% spending more than £50
|Yorkshire and the Humber||8.4%|
|East of England||7.7%|
What are the most common Valentine’s Day gifts?
With so many people only planning to spend less than £10 on Valentine’s Day, it’s perhaps no surprise that the most popular choice for a gift for their loved one is just a card (40%). After that the most popular choice is the ever-popular box of chocolates (17%), followed by a romantic meal out (14%) and flowers (7%).
If you’re looking for a bit of inspiration for a Valentine’s Day gift this year and want something a little bit different to the above, here’s a selection of gift ideas for you taken from the ‘Other’ choice of the survey:
- Gig tickets
- Cinema tickets
- Key ring/photo frame
- Teddy bear
- Now TV sports voucher
- Computer game
- Driving experience
- Escape room