Christmas spending 2018 - survey results
We asked over 2,000 UK consumers about their spending plans this Christmas. See the full results of the survey below.
WHAT WE ASKED:
When do you start your Christmas shopping?
Between October and November is by far the most popular time for us to start our Christmas shopping - with more than half (53%) waiting until then to begin.
Almost a quarter (24%) of UK consumers wait until December to start Christmas shopping, while 10% are much more prepared by starting before July.
How many people are you buying Christmas presents for this year?
The most common number of people to buy Christmas presents for is between 5 and 10 (45%).
Just over a quarter (26%) of UK shoppers buy for between 10-20 people, and 22% buy presents for less than five people.
Just 6% of UK consumers are planning to buy presents for more than 20 people this Christmas.
Where will most of your Christmas present budget be spent?
Rather surprisingly, our survey respondents are planning to spend more on their family members (45%) than children (38%) this year - the first time children have not had the most spent on them in the four years we have run this survey.
How much are you planning to spend on your partner/spouse this year?
Less than £100 is the most popular amount to spend on our other halves this Christmas (40%).
Just 8% of shoppers are planning to push the boat out and spend more than £200 on their significant other.
How much are you planning to spend per child on Christmas presents?
Quite an even spread on this, with between £50 - £100 marginally the most common amount to spend per child (22%).
How much are you planning to spend in total on Christmas presents?
Less than £300 is the most popular amount UK consumers are planning to spend in total on presents this Christmas (37%).
Only 13% are planning to spend more than £700 on presents.
How much are you planning to spend on everything else (food, drink, decorations etc...)?
In terms of everything else that makes Christmas, 41% of UK shoppers plan to spend between £100 - £200 on food and decorations.
4% are planning on a big one and will aim to spend over £400, while a more sensible 37% plan to spend less than £100.
Will you stick to your budget this year?
Over a third (35%) of respondents are planning to stick to a spending budget this Christmas, with 20% expecting to go slightly over.
40% choose not to set a Christmas spending budget.
Are you planning to spend more or less than last year?
A massive 66% of UK consumers are planning to spend less on Christmas this year compared to last year.
Where are you doing most of your Christmas shopping this year?
In yet more bad news for struggling UK high streets, 65% are planning to spend most of their budget online this Christmas.
66% of consumers are planning to spend less this Christmas compared with last year
Between October and November is the most popular time to start Christmas shopping – 53%
The most common number of people to buy Christmas presents for is between 5 and 10 – 45%
Most of our Christmas spending budget is spent on family members – 45%
Less than £100 is the most common amount to spend on presents for our partner/spouse – 40%
Between £50 - £100 per child is the most common amount to spend on presents – 22%
Less than £300 is the most popular amount to spend in total on Christmas presents – 37%
Between £100 - £200 is the most common amount to spend on food, drink and decorations – 41%
Most people set a spending budget for Christmas (60%), but 24% go over their budget
65% are planning to do most of their Christmas shopping online